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Innovation, Insight, and Inspiration on Display with Beontag at NRF 2025

The Global Leader in IoT technology, Supply Chain Traceability, and Luxury Innovation will highlight its solutions for elevating customer engagement across customer experience, logistics and more 

As the retail and technology industry converges in Manhattan for NRF 2025, Beontag – one of the world’s largest manufacturers of pressure-sensitive adhesives and smart tags such as RFID and NFC – will showcase its retail solutions alongside Temera, a Beontag company, whose cutting-edge traceability solutions are redefining what is possible within the fashion and luxury sector, highlighting their solutions’ impact from the entire value chain to transforming the customer experience.

Beontag will present an extensive portfolio of products and a strong leadership presence to the event, highlighting how their solutions are transforming the retail experience for customers and businesses with real-time interactions that elevate engagement and streamline supply chain operations.

Showcasing How to Innovate 

During the event, at booth #4162, visitors will be able to see a full range of products where Beontag's team will demonstrate how their solutions are enabling the future of the retail market. The demonstration implemented at the NRF Retail Big Show 2025 shows how the company’s technology enables perfect end-to-end traceability, optimizes logistics and retail processes and creates unforgettable customer experiences.

The booth, created to simulate a real-life store, will have all its displayed items carry a UHF label that, when placed in the reader area, shows detailed information about the product on the screen. Other technologies on display will include standard UHF inlays, ECO tags, NFC and DF tags, and on-metal tags.

Temera Taking to the Stage 

Taking to the River Pavilion’s ReturnPro Stage on January 14th at 11am, Temera is also set for an engaging session led by Guido Mengoni, Marketing and Advisory Director at Temera, alongside Marco Ruffa, Former CMO & Digital Transformation Director at Pinko.

Together, they will demonstrate how AI technology is transforming the in-store shopping experience through real-time interactions, including Temera’s innovative digital twin technology as employed by leading luxury brand Bulgari. 

Growth, Expansion and Innovation 

As part of its North American expansion, Beontag recently invested more than U$ 80M to open its state-of-the-art, 200,000 sq ft manufacturing facility in Dayton, Ohio. This facility underscores Beontag’s commitment to innovative products and a seamless customer journey, solidifying its status as a trusted end-to-end provider of solutions rooted in sustainable technology. 

Speaking ahead of NRF 2025, Barbara Dunin, Beontag’s ESG, Marketing and Communication Director said: “Beontag is excited to be joining NRF’s milestone event again; this time to mark the beginning of another critical year of growth and innovation for retail. On a personal note, I am really looking forward to connecting with peers and friends across the industry to explore our shared goals, and discuss how we can make lives, products, and supply chains more connected and enabled than ever in 2025 and beyond.”

Francesco Pieri, Beontag’s Luxury Division Director and Temera’s Managing Director, said:

“NRF is known as the gold standard of retail conferences. I am very happy to return to the event this year to demonstrate what is possible now, and what will be possible in the future, through traceability-focused, customer-oriented technologies in the luxury sector. I look forward to meeting with other exhibitors and guests throughout the week.” 

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