Heidelberg Sees Drupa as an Opportunity - For Converters

DUSSELDORF, GERMANY | Bernhard Schreier, CEO of Heidelberger Druckmaschinen AG (Heidelberg), sees Drupa as a trend barometer for the printing industry— and an opportunity for printers and converters to greatly enhance productivity.

"Our customers will become even more competitive in the future thanks to the new solutions and technologies we are presenting,” suggests Schreier.” It isn't unusual for their productivity to improve by as much as 40% with our help.”

According to the CEO, however, the readiness of the industry as a whole to invest depends on a number of underlying conditions—not least the economic climate. Schreier stressed it would be easier after the trade show to gauge how the world's printers assessed their situation, but said he was optimistic that Heidelberg (as the largest exhibitor at Drupa) would underline its leading position in sheetfed offset.

Heidelberg is showcasing a wide range of products and services for all aspects of sheetfed offset at Drupa 2008. As one of the world market leaders, it will be using a display area of over 7,800 sq m (around 84,000 sq ft) in Halls 1 and 2 of Drupa to demonstrate a diverse range of print jobs from all relevant segments. From prepress and press to postpress, the company has integrated every single stage by using the various modules of its Prinect workflow software. This extensive range of options, according to Heidelberg, allows customers to respond effectively to the competitive pressures in this sector.

The motto for the Heidelberg trade show presentation is "HEI Performance" and "HEI Value." During the trade show, the entire Heidelberg machine and software portfolio will be further enhanced by a comprehensive range of service offerings, consultancy, and various tours.

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