GIDUE Names New Distribution Agency for France
- Published: July 23, 2008
TURATE, ITALY | GIDUE S.p.A. now is represented in France by Graphic Evolution, part of IGE Groupe. The choice reflects the Italian press manufacturer’s desire to establish a new market segmentation and expand the sales of its offset presses in the French territory through the co-operation with a company sharing the same marketing and sales approach.
The alliance between the two companies started in 2004, when GIDUE needed a distribution channel to bring increased acceptance of its products in Tunisia, Morocco, and Algeria. Graphic Evolution, a company founded in 1993 by Pierre Monopoli, is a distributor of offset and flexo printing materials for the French and the African francophone countries. After the creation of dedicated prompt-services centers in Tunisia (2004), Morocco (2006), and Algeria (2007), Pierre Monopoli and Jean-Jacques Caussarieu, together with Saverio Monopoli, Pierre’s brother, decided to group the trading companies under the name IGE Groupe.
“If we had to define the spirit of our company by using three adjectives, these would be: dynamism, professionalism, and passion” states Jean-Jacques Caussarieu. The joint forces of GIDUE and Graphic Evolution soon resulted in a few important successes, just to mention the installation of an 8-color E-Combat at Tik Adhesif’s facility in Tunis.
