Digital Magazine

Hot Without Hot Stamping

Great Western Industries, Dallas, TX, earns Gold Awards from the Paperboard Packaging Council for The Devil Wears Prada DVD sleeve because it delivers the eye-catching impact of a hologram without using hot-stamped holographic foil.

The package has to project the look of a patent-leather shoe. The converter uses a cast-and-cure printing process that follows customary four-color printing plus a UV coating. An additional pass lays down a pliable primer. The primed sheet runs under an embossing film followed by an immediate curing process. The result is a striking holographic look with shimmers of light coming off the shoe.

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