Featured Stories
-
-
Understanding Anilox Scoring: Causes, Effects, and Prevention
Anilox scoring, a persistent issue in the printing industry, continues to challenge printers despite numerous discussions about its root causes... -
Why Cleaning is a Must in the Flexo Industry
The importance of proper care and cleaning cannot be overstated.
News | New Products
-
Adheso-Graphics joins the Anderson & Vreeland, Family of Flexo Brands
Anderson & Vreeland Inc., a leading manufacturer and distributor of flexographic print technologies, equipment, and consumables, has announced the acquisition of Adheso-Graphics
-
FPA Announces 2024 Board of Directors
The Board assumed directorship on March 20, 2024
-
SOMA set to showcase the Optima2 10-color flagship flexo press during drupa 2024
SOMA, a leader in flexographic printing technology, is excited to announce its participation at the upcoming drupa 2024
-
Creating a Circular Packaging Value Chain: How collaboration with suppliers helps converters meet brand owner demands
Brands owners are making big changes in an effort to reduce waste, lower greenhouse gas emissions, and increase recycling rates.
-
New COF Indicator Simplifies Measuring Friction on Packaging Film
Tentoma, the manufacturer of RoRo StretchPack® machines has introduced the COF indicator ST 1.0 tool to estimate if the coefficient of friction (COF) on the packaging film meets your requirements.
-
EMT International Builds Customized Punch and Perfing Finishing Solution for Heeter
EMT International, a leading supplier of finishing equipment to the digital print, label and packaging industries announces a new customer installation
-
Double E Group Releases the Schlumpf Powered Core Plug Handler for the Tissue Industry
Feature-Packed Core Plug Handler Increases Safety and Productivity
Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
This email address is being protected from spambots. You need JavaScript enabled to view it.