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Valmet hosts successful 2024 Roll Maintenance School in North America
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Abbott Label: A Legacy of Innovation and Service in Partnership with Mark Andy
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ARC Honors Award Winners at R2R Conference USA
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Flexible packaging pivot accelerates SunDance’s growth Partnership with BW Converting fuels market penetration for Florida printer
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Middlestreet Graphics & Display Enhances Die-Cutting Capabilities with Installation of Rollem Insignia7H Die-Cutter
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NBi Technologies Receives Child Resistant Certification for PCR Stand Up Pouch Test Results Meet Requirements for Poison Prevention Packaging MUKWONAGO
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Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
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